Is Indian media encouraging women to become soft targets for criminals?

15 Jan

Much have been spoken and analysed by experts after the shameful gang-rape incident in Delhi on December 16, 2012. Increase in security, strict laws, black film removal from vehicles and many more suggestions have been floating on internet to prevent such horrifying incident form happening in future. There is another aspect which Indian government must look into, is our media. Recently Indian government has made it mandatory to display statutory warning for smoking scenes on TV channels and movies; clearly proves that anything shown in media directly affects the common man. So is the government of India also analysing the role of media in promoting women to become soft targets for the goons roaming freely on the streets of our country? There are many TV commercials being aired every second on the National Channels across the country which are encouraging women for all wrong reasons, here are such commercials:

1. The Vodafone commercial

In this commercial Vodafone is promoting ‘Made for you’ – Internet offers. It shows a girl who is obsessed about internet and particularly about Facebook and Twitter. The girl is using the Facebook lingo in the complete ad and makes us feel like Facebook is her life. In a way Vodafone is promoting young girls to make Internet part of their life and use the Facebook and Twitter 24 hours using their ‘Made for you’ offer. Is Vodafone not aware that many shameful incidents happening with young women in India initiated from such social networking sites. Can’t they promote their internet offer in a way which encourages women for positive usage rather than wasting their time on social sites? Shouldn’t Indian government particularly I&B (Information and Broadcasting) ministry create strict rules for such corporates who are trying to inject the western social culture in our country? We are not against the western culture, but the root question is, is India ready for this? We have started eating pizzas and burgers but has the mind-set of Indians really changed? Has our security system, our governing laws or our infrastructure been westernized? Answer is a big NO, then why the corporates in our country are promoting such ideas in our country?

 

2. Dominos Pizza Commercial

In this commercial, a woman is encouraging the women of our country to jump into boy’s hostel and watch adult movies. Again being women doesn’t deprive them from doing this but the root question remains the same, is our country ready for this? Dominos Pizza thinks we are but surely we are very far from that and the Delhi gang rape is just another proof that India is not yet ready for the cosmopolitan culture which is being promoted day and night on the National TV channels of our country.

 

Is Indian media encouraging women to become soft targets for criminals?

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